Wedding Season Is Coming: How to Get Ready as a Home-Based Florist

Spring Weddings Are the Biggest Opportunity of the Year — Are You Ready?

Wedding season in most of the United States runs from April through October, with April, May, and June representing the peak. For a home-based florist with access to wholesale flowers, a single wedding can generate anywhere from $800 to $5,000 or more in revenue.

 

What Home Florists Offer That Wedding Studios Cannot

•       More personal attention: you are meeting with the bride yourself, not delegating to a junior staff member

•       More flexibility on minimums: you can take a smaller wedding that a studio would turn away

•       More competitive pricing on mid-range budgets: your overhead is lower and you pass that on

•       A one-of-a-kind creative approach: you are not producing volume work on an assembly line

 

Building Your Wedding Portfolio Before You Have Weddings

Create portfolio pieces intentionally

Order a wholesale assortment and create a bridal bouquet, two centerpiece options, and a boutonniere. Photograph them professionally — good natural light, a clean background, and a few lifestyle shots.

Elegant white flower arrangement with eucalyptus — the clean wedding aesthetic that books clients

Styled shoots with a photographer are one of the most efficient ways to build a wedding portfolio quickly. The photos are indistinguishable from real wedding work and you both benefit from the collaboration.

 

What to Include in Your Wedding Package

Bridal party

•       Bridal bouquet: round, cascading, or garden-style — offer two to three options at different price points

•       Bridesmaid bouquets: typically smaller versions of the bridal bouquet

•       Boutonnieres for the groom and groomsmen

 

Reception

•       Centerpieces: offer two to three styles at different price points

•       Head table arrangement

•       Cake florals: a simple add-on with high perceived value

 Florist holding a soft pastel bouquet — the quality level that justifies wedding pricing

 

Pricing Your Wedding Work

Wedding floristry pricing should reflect your cost of goods, labor, and a delivery and setup fee. A rule of thumb used by professional florists is that flowers should represent 20 to 25 percent of the total invoice. A wedding with $400 in wholesale flowers should invoice at $1,600 to $2,000.

 

Professional florist smiling confidently in her studio — the trust that books wedding clients

 

Getting Your First Wedding Booking

•       Join local wedding vendor Facebook groups and introduce yourself with a photo of your best work

•       List yourself on The Knot, WeddingWire, and Zola with your portfolio photos

•       Contact wedding planners in your area and offer to be their preferred florist for smaller budget weddings

 

Stock your wedding floristry with wholesale flowers from Bloomeneur — delivered at the right stage for your event timeline. Build your wedding season at bloomeneur.com.